Branding, Promotions, and Advertising all these are comes under one roof, But there is so much of difference in these, people (Advertisers) are really confusing to this sector people so many times, Let me give some clarity on this
Hello Every I’m Somesh Aditya from SHINE AD AGENCY
Can I give one example, Here I’m taking sample of School / College
The Educational Institute Located at a Hyderabad, Its New School started with huge budget, They painted it with great Colors, and pasted some posters inside the classrooms, way-direction boards at building blog, They also placed the Big Lighting Boards with there name in front of School, One day they got one idea to start admissions
They planned a one Biggest Introduction Event of there school in Hi-Tech City,
In that event they invited press people to cover that event, They also placed the Big Arch in front of Event, inside they placed banners, standees of there school, for presentation of their school they placed one big LED, Not only that to pull parents, they did some activities like you are coordinately invited for our school launch event in TV’s, Cinema Theater’s, News Papers, Magazines, Hoarding’s and many more activities, after that the event goes well with many walk-ins, It’s another matter
Here we can separate what are the promotions they did, what are the branding activities they did, what are the Advertising activities they did
U Can easily find
Category Advertising | Branding | Promotions
BRANDING
Branding is what your company believes in, why it exists, and how consumers feel about your business and products. Branding promotes loyalty and long-term commitment. The visual components of your brand include your company name, logo, tagline, fonts, and color scheme. These elements identify your brand and create an association in people’s minds between their desires and beliefs and your company’s ideals
PROMOTION
Promotion word maximum attached with word Marketing, encompasses strategies to build awareness of your company’s products and services. It also involves protecting the brand. Every message about your company is part of your marketing & Promotion. This includes all social media interactions, customer service, personal relationships, printed materials, websites, social media profile pages, and anything that contains your brand imagery.
ADVERTISING
Advertising is a subset of marketing, focused mostly on acquiring customers and driving sales. It generally relates to paid campaigns that are carefully written and designed to reach a target audience through various media, including online, newspapers, magazines, posters, television, and radio
